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EVERY CHILD DESERVES A GREAT START TO THEIR DAY

We believe in the power of breakfast, especially when it comes to growing kids – in fact, research indicates that nutrients missed out on when skipping breakfast are not likely to be met later on in the day[1].

Sadly though, the Australian Bureau of Statistics shows that one in seven Aussie children go without breakfast daily[2]. We are committed to doing our bit to help relieve hunger at breakfast for children and families in need and have donated over 17 million serves of cereal to Foodbank, schools and charity groups since 2013.

 

 

HUNGER IN THE CLASSROOM

According to a 2015 Foodbank report[1], 95 per cent of teachers surveyed said that from their observations, it was difficult for students who come to school hungry to reach their full potential academically (and in physical activity). Teachers also estimated as part of the report that the average student loses more than two hours a day of learning time when they come to school hungry. Over the course of a year, this adds up to a whole term of learning time.

 

 

BETTER DAYS AHEAD

Our relationship with Foodbank has seen millions of serves of cereal an snacks donated and has contributed towards the opening of 33 new Foodbank School Breakfast Program clubs across Australia last year. The 2015 Foodbank Report[1] highlights that as a result of these programs, children are having better relations with staff and the broader community, their school attendance has improved, and their physical and mental wellbeing has been seen to improve.

 

 

WHERE TO NEXT?

Through Breakfast for Better Days we will have donated one million serves of cereal and snacks globally by the end of 2016.

 

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